Mice are convention activities, intensive travel and exhibitions in the tourism industry. What is MICE? Technically, MICE (Meeting, Incentive, Conference and exhibition) is classified into the tourism industry. In periteilah Indonesia MICE is defined as convention tour, with limitation: convention service business, intensive travel, and exhibition is a business with activities to provide services for a meeting of a group of people (statesmen, businessmen, intellectuals, etc.) to discuss issues related to common interest. Generally convention activities are related to other tourism business activities, such as transportation, accommodation, entertainment, pre- and post-conference tours.